Insights

Insights on AI platform positioning, coordination architecture for AI adopters, and the GTM fixes that move revenue for both sides of the equation.

PARALLAX 10x pricing gap between AI task automation and coordination platforms

For AI Vendors

The 10x Pricing Problem

Petra Davidson · Mar 18, 2026

PARALLAX principle — how teams are right and wrong at the same time

For AI Vendors

The Parallax Principle: Why Your Teams Are All Right and All Wrong

Petra Davidson · Mar 14, 2026

PARALLAX repositioning fix for multi-agent AI platforms

For AI Vendors

From $20K to $200K ACV: The Positioning Fix for Multi-Agent AI Platforms

Petra Davidson · Mar 13, 2026