We diagnose the data, systems and workflows blocking AI ROI — then fix the highest-value constraint.
Everyone else sounds like they're winning with AI. Your board wants results. Your teams have extraordinary technology at their fingertips and precious little traction to show for it. The fix isn't another platform. It's the system it stands on.
For US midmarket companies adopting AI.
$20M–$300M ARR
In two to three weeks, we map:
What AI can access and trust.
Where intelligence is trapped.
Where coordination breaks.
What that's costing you.
The problem to solve.
You leave with a map, a priority, and a decision.
Fixed scope.Fixed fee.
From there, our fees are tied to outcomes — not hours. We embed and execute, and our upside is tied to yours.
Everybody wants results. Nobody wants to admit that confused input produces confused output. That's exactly why we start there.
Point your best intelligence and your finest reasoning where the map says the fix will hold. Prove the value there. Then expand from proof, not hope.
Ask probing questions. Interrogate reasoning. Test, train, and test again. Establish the guardrails, and watch it take up the slack.
From distressed turnarounds to accelerated growth, Petra Davidson has spent more than 20 years finding what’s really holding midmarket companies back — and fixing it.
Your AI tools are saving time. Why isn't the P&L moving? A PARALLAX field note on the midmarket AI ROI gap.
Read it →
parallax (n.): the shift in position that reveals what's real.
In two to three weeks, you'll know what's broken, what it's costing you, and what to fix first.