Insights

Insights on AI platform positioning, coordination architecture for AI adopters, and the GTM fixes that move revenue for both sides of the equation.

SEO and CRO lead the way in driving profitable growth

customer experience

The Human Touch: How Optimizing for People Drives Profit

Petra Davidson · Jan 26, 2024

Think, and think hard

excellence

Think Hard, and How to Tell When You Might Be Wrong

Petra Davidson · Sep 6, 2023

Sweating the small stuff - why the details matter

excellence

Sweating the Small Stuff — Why Attention to Detail Matters

Petra Davidson · Aug 14, 2023