Insights

Insights on AI platform positioning, coordination architecture for AI adopters, and the GTM fixes that move revenue for both sides of the equation.

To clarify your thoughts, write

excellence

Want to Clarify Your Thoughts? Write

Petra Davidson · Apr 30, 2023

customer experience

CX — the Foolproof Framework for Good Decision Making

Petra Davidson · Apr 9, 2023

Outsized revenue impact - Edgy, Inc

customer stories

Outsized Influence and Rapid Revenue Growth

Petra Davidson · Mar 24, 2023

On plane crashes and business failures

excellence

Plane Crashes and Business Failures

Petra Davidson · Mar 16, 2023

The necessity of mastering appearances

excellence

Do, and Appear to Do — the Necessity of Mastering Appearance

Petra Davidson · Feb 28, 2023

Think like a customer

customer experience

The Failsafe Way to Think Like Your Customer

Petra Davidson · Feb 14, 2023

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